I have not done many walk in beer coolers, but as you may know, the alcohol in the beer will lower the freezing point of the product. Most of my customers had wanted the beer at 35 degrees. So I would set it at 33* with a 5* diff (33-37). That being said, we also have to make sure the evap does not frost up, so warn the customer to watch for that. Do not trust the mechanical thermostats to actually be true to what is printed on the dial. You must verify the actual temp ranges. Or go with an electronic t-stat with a tighter range. I like the Johnson 419a or the Ranco ETC. If you are not familiar with refrigeration, the evap typically runs at 20* coil temp. (Most of my customers now are schools, so not much call for beer!)