(commandments) issued making sure the (company name) and (first and last name and position) (set 2), (set 3) are named, but the (problem situation is often vague) and (attesting to how it was resolved) with (excellent service wand dedication). (He is now a company made him a loyal customer and name specific gratitude. (more puffery) and referencing where he'd go to (named company) for (products for industry)
I think that when someone goes out of their way to help a brother out, they deserve to be recognized. How about you ICH, ever write a recognition letter?
I don't go make an account in market segment relevant forums just to post product testimonials.
It matters that people hear the good in companies and how they handle their problems. Good customer relations helps build the product and corporate name.
If I had to get a set of tools, a good review helps in making decisions, as do the bad ones.
Absolutely. As my generation started losing interest in traditional marketing and embrace well reasoned and articulated word of mouth or opinions from trusted source(forum buddies who trust each other, guys you work with, etc) seller involvement soon followed.
Girls like clothes, talk about how she got complemented, guys like cars and tools and sharing their experience and all that is what we want.
Though, there are many other official manufacturer's reps on this site.
Travel review sites like Tripadvisor, restaurant review like Yelp experience tremendous problem with reviews created by managers and their affiliates giving 5 stars on non-existent events or events staged for anticipated reviewers. A 3 star hotel may go out of their way and provided VIP service to an average guy once they figure out that he's a career blogger to influence his experience to become well written.
Even worse is companies or individuals contract a strategist to conduct social media marketing and search engine position optimization to increase prominence of their company/name employees to make look good to prospective employer and such.
I know some here on H-talk don't realize the trend in internet marketing, so hopefully if you were among those this will give you an understanding of my skepticism of posts that look questionable to me. This guy said his scale had "issues" and didn't bring it up anymore, but went with unnatural enthusiasm about the service. I have reasonable suspicion that this review is not a random satisfied customer who just stumbled upon. and I think it could be the work of SEO SEM social media marketing specialist working with the company's PR department.
You look at his other thread and you find a document posted, apparently from MasterCool itself and responding in customer service rep type tone.
